References for your sales team
When a buyer compares suppliers, they ask one thing: have you done this before? In most companies the answer is scattered across emails, slides and sales people's memories.
Referenssipalvelu gathers your references in one place. You add the 2–3 most relevant ones to a proposal, share them as a link, or keep them private and show them on request.
A reference is more than a review
A review says the customer was happy. A reference says what you did, for whom, where and with what product, and it can include the customer's own reviews. Reviews are part of a reference, not its competitor.
| Comparison | Customer review | Reference |
|---|---|---|
| Who tells it | The customer | You, plus the customer in their own words through reviews |
| What it tells | How the customer experienced the service | What you did, for whom, where and with what product, plus the customer's reviews |
| What it is like | Short and emotional | Factual and searchable, with photos and reviews included |
| Who sees it | Everyone | You decide: public, shared by link, or private and on request |
| What it is for | Trust and visibility | Proposals, tenders and sales meetings |
| Example services | Trustmary, NiceJob, Senja | Referenssipalvelu |
References in your proposals, public or on request
A company that wants to show it is reliable adds 2–3 references to its proposal, chosen to match the buyer's situation. Not everything can be shown publicly, though. Some customers don't want their name out there, and some projects are confidential.
That is why a reference can be kept private. The proposal says "References available on request", and when the buyer asks, the sales person shows exactly the references agreed with the customer.
- Public: shown on your reference site and on your own website.
- In the proposal: your 2–3 most relevant references, sent as a link with the proposal.
- Private: the reference stays hidden, and you show it on request.
What you get
- Your own site at referenssipalvelu.fi/yourcompany.
- Content from day one: we enter your company details and your first reference.
- Customer reviews inside the reference, so the story and the customer's own voice sit in one place.
- Private mode for confidential references.
- Training for your reference coordinator. Sales people learn nothing new.
- Unlimited references. The price stays the same as stories pile up.
- Embedding on your own website, so the same content serves sales and marketing.
- Maintenance and personal support are included.
What customers say
Translated from Finnish.
A brilliant sales and marketing tool
“Referenssipalvelu has been a brilliant sales and marketing tool. We have already had enquiries through Google. Six out of five for this service!”
Antti Inkinen, CEO, Rakennusliike Viking Solutions Oy
A real asset in sales meetings
“In a sales meeting there is always something suitable to show, easily and in many forms. Referenssipalvelu really is something!”
Jukka-Pekka Eronen, Sales Manager, PrintTeam Oy
Versatile and stylish
“A truly versatile and stylish service. It fits our look beautifully, and it is so easy to use! We use it for marketing as well as sales.”
Mari Rosenlund, CEO, Toisintekijät Oy
See what a finished site looks like: Print Team, Mittametalli and Cibes Amslift.
| Service | Price (VAT 0 %) | Billing |
|---|---|---|
| Setup | €790 | One-time, at checkout |
| Ongoing service | €89/month | Every three months |
Order the service
A good fit for
Expert and service companies, B2B sellers, and workshops and industrial firms whose customers want to see earlier work before deciding. If you sell to consumers over a counter, this is not for you.
Delivered by Referenssipalvelu, a Vaivatta partner.
Frequently asked questions
What is the difference between a reference and a customer review?
In a review the customer says briefly how they experienced the service. In a reference you describe what you did, for whom, where and with what product, and you can include the customer's reviews. A reference is the wider of the two, and reviews are part of it.
Can a reference be kept confidential?
Yes. In private mode a reference is not shown publicly. You can write "References available on request" in your proposal and show them only to the buyer who asks.
How many references should go into a proposal?
Two or three that match the buyer's situation: same industry, similar size of job, or the same product. A long list buries the best ones.
Is there a long contract?
No. The service continues on a monthly fee billed every three months, and you can stop at the end of a billing period.
How many references can we add?
As many as you like. The price stays the same as references accumulate.
Who adds new references?
We train your reference coordinator to add them. Sales people learn nothing new.
Can the references appear on our own website?
Yes. References can be embedded on your company website, so the same content is not maintained in two places.
How does a sales person use it in a customer meeting?
The sales person finds a suitable reference in the service and sends it to the customer as a link. No separate slide deck is needed.
Ask Karri directly
Karri Naakka, Referenssipalvelu
Phone: +358 50 386 4372
Email: karri.naakka@referenssipalvelu.fi
Karri is happy to give a short demo, with no commitment.
Ready to start? Order the setup and your site is running with its first reference.
Order the setup