Umami

Google Analytics is free, but your visitor data becomes Google's product. Privacy regulations are tightening, cookie banners annoy users, and you're still locked into a platform that can change rules overnight. Umami gives you complete ownership of your web analytics—no cookies required, no data shared with third parties, and no monthly fees that scale with your traffic. Designed for privacy-conscious businesses, web agencies managing client sites, and anyone tired of Google's complexity, Umami delivers the core metrics you actually need: visitor counts, traffic sources, popular pages, and user behavior patterns. Your data stays in your infrastructure, meeting GDPR requirements by design without cookie consent banners. Unlike enterprise analytics platforms that overwhelm you with features you'll never use, Umami's clean dashboard shows actionable insights in seconds. Deploy once and track unlimited pageviews forever—no per-visitor pricing, no feature tiers, no surprise invoices. While competitors like Plausible charge $9-69/month and Fathom bills $14-24/month based on traffic, you pay nothing for the core platform. Optional add-ons like automated backups and priority support are available only if you need them. Own your analytics infrastructure, control your data retention, and stop feeding your business intelligence to Big Tech.