Running social media for your business or clients shouldn't mean choosing between expensive SaaS subscriptions and manual platform-hopping. Mixpost gives you a unified social media hub on your own infrastructure, eliminating the €60-500/month recurring costs of Buffer, Hootsuite, or Sprout Social. Schedule posts across multiple platforms, collaborate with your team, and track performance—all while maintaining complete ownership of your content and analytics data.
For marketing agencies managing multiple client accounts, the math is simple: traditional tools charge €6-120 per social channel or €99-499 per user monthly. Those costs compound quickly, eating into margins and forcing difficult decisions about team size or client capacity. With Mixpost, you deploy once and scale infinitely without per-seat or per-profile pricing traps. Your client data stays on your infrastructure, meeting GDPR requirements and eliminating vendor lock-in concerns that plague SaaS-dependent workflows.
Whether you're a privacy-conscious business requiring data residency control, an agency tired of unpredictable SaaS cost increases, or a marketing team in a regulated industry needing audit trails and compliance documentation, Mixpost delivers enterprise social media management capabilities without the enterprise price tag. Deploy it on your server, connect your social accounts, and reclaim control over your social media operations.
Problems This Solves
Paying €50-500 monthly for social media tools that limit your team size, post volume, or connected accounts as your business grows
Wasting hours each week manually posting to Facebook, Instagram, LinkedIn, and Twitter because you can't afford another SaaS subscription
Losing control over your client data and content with no guarantee where it's stored or who can access it
Managing client social accounts across disconnected platforms with no unified analytics, forcing you to compile reports manually from multiple sources
Failing GDPR audits because your social media SaaS provider can't guarantee EU data residency or provide proper data processing agreements
Watching collaboration grind to a halt as team members lack visibility into the content calendar and approval workflows
Features
Multi-platform scheduling lets you post to Facebook, Instagram, Twitter, LinkedIn, and more from one interface without platform-hopping
Unlimited user access means your entire team collaborates without triggering per-seat pricing increases
Complete data ownership keeps all your content, analytics, and client information on your infrastructure where you control access
Content calendar visualization shows your entire posting schedule across platforms so you never miss optimal timing
Analytics dashboard consolidates performance metrics from all platforms, eliminating hours of manual report compilation
WordPress integration automatically shares new blog posts to social media, turning content creation into multi-channel distribution
Evergreen content recycling identifies your best posts and reshares them automatically to maintain engagement during slow periods
Team collaboration tools with approval workflows prevent unauthorized posts and maintain content quality standards
Media library centralizes all your social assets in one searchable location instead of scattered across platforms
Workspace separation lets agencies manage multiple client accounts with proper data isolation and access controls
Use cases
Schedule a month's worth of social media posts across Facebook, Instagram, LinkedIn, and Twitter in one planning sessionManage 15+ client social media accounts from a single dashboard without per-account pricing penaltiesMaintain complete audit trails of who created, approved, and published each piece of content for compliance documentationRecycle your best-performing evergreen content automatically to maintain consistent engagement without manual repostingCollaborate with your marketing team on content calendars with approval workflows that prevent publishing mistakesTrack social media performance across all platforms in one analytics dashboard instead of logging into five separate toolsAuto-publish new blog posts to all your social channels simultaneously using WordPress integrationStore all client social media assets and scheduling data on EU servers to meet GDPR data residency requirements
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Frequently Asked Questions
Is Mixpost really free to use?
Yes, Mixpost is open-source software you can deploy for free on your own server. Vaivatta handles the technical deployment at no software licensing cost. You only pay for optional add-ons like managed backups, SLA guarantees, or ongoing support. Note that Mixpost Pro (the commercial version with additional features) requires a separate license purchased directly from Mixpost—Vaivatta cannot resell Pro licenses but can deploy it if you provide one.
What happens to my social media data and content?
Everything stays on your server in Finland. Your content, analytics, team workflows, and client data never touch third-party SaaS platforms beyond the social networks themselves. This means you control data residency for GDPR compliance, own complete audit trails, and can export everything anytime without vendor lock-in. You're responsible for proper data security and backups, which Vaivatta can manage through optional add-on packages.
How much can I actually save compared to Buffer or Hootsuite?
Buffer charges €6-120/month per social channel. Hootsuite starts at €99/month. Sprout Social runs €249-499 per user monthly. If you're managing 10 social accounts with a 3-person team, you're looking at €300-1,500/month in SaaS fees. Mixpost eliminates those recurring subscription costs entirely—you pay only for server infrastructure and optional Vaivatta support packages. Most clients reduce social media software costs by 60-80%.
What if I don't have an IT team to manage servers?
That's exactly what Vaivatta handles. We deploy Mixpost on secure Finnish infrastructure, configure it for your social accounts, handle updates and maintenance, and provide monitoring. You don't need technical expertise—just focus on creating content while we ensure the platform runs reliably. Our managed packages include everything from initial setup to ongoing server maintenance.
Can I white-label Mixpost for my agency clients?
Mixpost is licensed under AGPL-3.0, which permits commercial use but requires specific considerations. If you modify the code and offer it as a network service to clients, you must disclose source code changes. However, using Mixpost internally without modifications has no disclosure requirements. For agencies wanting customized white-label deployments, we recommend consulting with legal counsel about AGPL obligations before committing to client contracts.
What happens if Facebook or Instagram changes their API?
Social platform API changes can temporarily break functionality until Mixpost releases patches. As open-source software, Mixpost depends on the community and commercial maintainers to adapt to platform changes. Vaivatta monitors for issues and applies updates promptly, but we cannot guarantee instant fixes for breaking API changes. This is an inherent trade-off of self-hosted tools versus large SaaS vendors with dedicated platform partnership teams.
How does self-hosted Mixpost compare to enterprise SaaS features?
Mixpost matches or exceeds core features of Buffer, Later, and Hootsuite: multi-platform scheduling, team collaboration, analytics dashboards, content calendars, and media libraries. You won't get some enterprise-specific features like influencer marketplace integrations or advanced sentiment analysis found in €500+/month tools. But for 90% of businesses and agencies, Mixpost delivers everything needed for professional social media management without the enterprise complexity or price tag.
Who's responsible if something breaks or gets hacked?
Infrastructure security and uptime are shared responsibilities. Vaivatta manages server security, updates, and monitoring through our managed packages. You're responsible for content security, user access controls, and compliance with social platform terms of service. We implement industry-standard protections and can provide SLA guarantees through premium packages, but self-hosting means you accept infrastructure responsibility in exchange for data sovereignty and cost savings.
