Starting an online shop for your company: getting started with INNOVATEGY® Commerce
Published 28 October 2026 · vaivatta.
INNOVATEGY® Commerce is a B2B online shop that we build and run for you. This guide explains what the service includes, how the start works and what to prepare before the kick-off meeting.
What INNOVATEGY® Commerce is
Many companies still take orders by e-mail and phone. An online shop would fix that, but running one takes time: products, prices, texts, Google and reports need care week after week.
With INNOVATEGY® Commerce we build the shop in your brand and keep running it after it opens. You stay the seller, and payments go to your company's own payment account. Every month's sales are booked and sealed into a report for your accountant.
What the service includes
- Setup
- Payments, import of up to 500 products, your own look with two rounds of changes, domain and SSL, terms from our templates, business customers and their prices, Google connections, a test order and one hour of training
- Every month
- Weekly catalogue care, Google Merchant Center and Search Console checks, a sealed sales report, cash back for repeat buyers, hosting in Finland, e-mail support and a quarterly review
- Price
- Setup €1,882.50 one-time and €614.95 per month. Prices include VAT.
- By quote
- More than 500 products, integrations with your own systems and a consumer channel
How the start works
- Order. Add INNOVATEGY® Commerce to the cart and pay the first month. The setup fee is invoiced separately.
- Kick-off meeting. We contact you within two working days, go through the checklist and agree the go-live date.
- Build. We create the look, import your products and customers, and connect payments.
- Test and training. We place a test order and check the payment, e-mails and sales booking, and train the person who handles orders.
- Opening. The shop opens to your customers.
- Running. We look after the shop every week and send the monthly report.
Checklist: prepare these before the kick-off meeting
- Business ID (Y-tunnus) and VAT registration in place
- Product list as a spreadsheet: product names, codes, prices excluding VAT, short descriptions and product images
- Logo, company colours and any fonts
- Your own domain and access to its DNS settings, or the domain you would like
- For the payment provider contract: company details, bank account and the responsible person's ID
- Delivery methods and prices: own delivery, pick-up or a parcel service
- Your current delivery, payment and returns terms and privacy policy, if you have them
- Your list of business customers and customer-specific prices, if you use them
- Your accountant's contact details for the monthly report
- The person who will handle orders and a time for the one-hour training
- A Google account for Merchant Center and Search Console, or permission to create them for your company
- Your preferred go-live date
You do not need everything ready. We go through anything missing at the kick-off meeting.
The service
Frequently asked questions
Who is the seller in the online shop?
You are. Your company is the seller and is responsible for the products and deliveries. INNOVATEGY is the service provider behind you.
How much does starting an online shop cost?
It depends on who does the work. Self-run ready-made platforms typically cost about €40-200 per month excluding VAT, but running the shop stays your job. A shop custom-built by an agency typically costs €5,000-30,000 excluding VAT. INNOVATEGY® Commerce costs €1,882.50 for setup and €614.95 per month, and the price includes running the shop. Prices include VAT.
Where do the products come from?
From your own price list or spreadsheet. We import up to 500 products during setup; larger catalogues by quote.
Can we also sell to consumers?
Yes, a consumer channel is an option. It needs consumer sales terms such as the 14-day right of withdrawal, so it is priced by quote.
What happens after we order?
We contact you within two working days and arrange the kick-off meeting.