Zebra ZT231, 12 dots/mm (300 dpi), disp. (colour), USB, USB Host, RS232, BT (BLE), Ethernet, EPL, ZPL, ZPLII

Zebra ZT231 – Label Printing That Keeps Up With Your Day

The Zebra ZT231 is built for the kind of daily punishment that small businesses put their equipment through. Whether you're running a retail shop, a bike workshop, or a busy kitchen, this midrange thermal transfer printer produces sharp 300 dpi labels that stay legible in cold storage, on warehouse shelving, and everywhere in between.

Connects to What You Already Have

The ZT231 covers the full range of connection options: USB, USB Host, RS232, Bluetooth (BLE), and Ethernet. That means it slots in alongside older point-of-sale setups just as cleanly as it does with newer cloud-based systems. Support for EPL, ZPL, and ZPLII label languages means you can bring this printer into most existing software environments without extra configuration work or costly middleware.

The Colour Touchscreen Keeps You Informed

A colour touchscreen displays printer status at a glance. Running low on media? Error mid-print? The display flags it clearly — you won't miss it during a busy Friday afternoon rush. Print speed reaches up to 203 mm/s, so labels come out fast enough that the printer never becomes the bottleneck, whether you're printing one-offs at the counter or small batches in the back.

Media and Roll Capacity

The ZT231 accepts media up to 114 mm wide and rolls up to 203 mm in diameter. Maximum print width is 104 mm. These dimensions cover the most common label formats used in retail, food service, and light manufacturing without needing any adapters or modifications.

Memory and Performance

With 256 MB of RAM and 256 MB of Flash storage, the ZT231 loads job definitions quickly and handles larger files without slowing down. For a small business printing product labels, shelf tags, or delivery stickers day in and day out, that headroom means fewer interruptions.

What's in the Box

The ZT231 ships with a power supply unit and both EU and UK power cables, so basic setup is straightforward from day one. The printer carries a 24-month manufacturer's warranty.

Why It Works for Owner-Operators

A label printer shouldn't require a technician on speed dial. The ZT231 connects, gets configured once, and prints — without ongoing fuss or maintenance contracts in the first years of use. If questions come up during setup, Vaivatta is here to help you get running.

Country of origin: China.